Brief
Health Campaign Initial idea
The World Health Organisation (WHO) sponsors World Health Day which is a global health awareness day celebrated on the 7th April every year. World Health Day is given a different theme each year and the WHO, organises international, regional and local events on the day related to the chosen theme. They have asked you to produce a short documentary in response to one of the themes that have been explored on World Health Day that celebrates the success of the day. The primary target audience is for young people from the ages of 15-25. The aim is to encourage young people to get involved in future World Health Day activities.
In this video, I explain my initial idea and how I was going to execute it. I also explained things related to the final product such as my contingency plan and why I thought making this was important. I tried to make my audience understand why I was doing what I was doing and how it was beneficial to the final product.
Health Campaign shot list
This is my shot list where I explain each shot. I chose this so that the reader could gain a deeper understanding of how I was trying to create this video on road safety. I also wanted to explain the different types of shot that I would use and also make the reader imagine how the video would look just by reading the description and shot types/
Health Campaign Risk assessment
This is my risk assessment for A3 where I talk about what dangers could be present and also how I could prevent them. I chose this to explain how I looked after my actors' safety and also to show that I had plans for if something went wrong. I told each one of my actors to follow the risk assessment to make sure that they were safe at all times.
Health Campaign Moodboard
This is my Moodboard and with this I tried to show my thinking for this project and how they were all related. I had many different ideas for this project and I ended up going with one that I thought that all of my audience could relate to. I think that it is very important to make your content relevant to your audience as when they relate to it, it will have a bigger impact on them.