Smile Campaign initial idea
This is my presentation for A1 where I talked about my initial idea, I chose this piece of work because I think that the watcher can get a sense of my ideas and what I hoped to achieve when creating media for A1. In this video I explained exactly what I wanted to do and how I was going to do it, factoring everything that was needed.
Brief
Smile Campaign:
Happy Foundations is a movement of people trying to build a happier society by encouraging positive changes in people’s personal lives, homes, workplace and communities. They are requesting the creation on a one minute advert that will make people in your community smile. The primary target audience is the WSO community which includes all students, staff and parents. The aim in to motivate members of the community to smile to reduce stress and help to improve mental health.
Smile Campaign Production proposal
This is my proposal for the smile campaign, I decided to show this so that the reader can get an idea of the resources and technical resources that were available to me, and also get to know my client and what their needs were. This also helped me stay on track and focus on what I had left to do with what resources.
Smile Campaign Case study
This shows my case study on BBC worldwide and how I learnt about the different types of data (quantitative and qualitative) and when to use each one. I found making this very useful as I then knew how to conduct market and audience research properly.
Smile Campaign mood board
This is my mood board for A1 and it shows the locations I was planning to go to film, as well as some general ideas for my final product. I chose this because it can give people insight into how I was thinking before actually creating the final media product. I wanted to stick to the brief while also showing dubai, as not many people get to see it.